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Art of the Start

Posted by Al Doan under Book Reviews

17

Jun
Hard Knock MBA (Personal MBA)

Well contrary to what my slow down in posting frequency may seemingly indicate, I am still reading books, working hard, and learning all the time.  About a month ago I finished Guy Kawasaki’s The Art of the Start.  I had heard a lot of great stuff about it and was excited to push through it.

I was not impressed. I think it would have been more applicable if I was in the process of fleshing out an idea and clueless as to where to begin in business, as it goes step by step through the entire process of figuring out if you have a decent idea, to how to structure your elevator pitch, to how to pitch.  It’s such granular detail I got bored about midway through and seriously contemplated not even bothering to finish it.

There is some good material to be found, but it should be used as a reference manual and not as an educational read.  If you aren’t working on a |brand new idea| you are already past a large portion of the material and the book won’t be of much value to you.

If you have an uncle with an idea who doesn’t know where to start, put this in his stocking as it’s right up his alley.  If you’ve tried your hand at the entrepreneurial shtick before, chances are you’ve already observed all the cute witticisms Guy Kawasaki finds in starting a business.

For a take-away, I realized I know more about starting a business than I gave myself credit for.  That’s something I learned.

I give it 2/5 stars only because it’s valuable content, just not at all valuable to me.

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Hard Knock MBA (Personal MBA)
Hard Knock MBA (Personal MBA)
   
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